Conversion Rates Skyrocket!

Devix Corporation, the e- Commerce solutions provider with an e-tail heritage, takes pride in the success of its clients, particularly when Devix software and services had something to do with that success. Devix, whose corporate tag line is "For e- tailers, By e-tailers," recently revamped and revitalized the ecommerce website of New Jersey based A/V retailer Sixth Avenue, a company whose sales topped $200 million in 2006.

"We are not content to just be an online store", Marketing VP Rudy Temiz said in the recent announcement about the Sixth Avenue launch. "We want our site to be the most informative product resource on the Web." And it seems they are well on their way. Since their new website by Devix went live, Temiz said the conversion rates - visitors to the site who actually make a purchase - have "skyrocketed." There is no better news in the ecommerce business.

The new website by Devix has what Temiz calls a "human factors engineering" element, where original content about the products being sold is written "using the voice of the target audience." The ability to include multiple descriptions of products and other types of content messages, facilitated by the Devix platform the site runs on, allows clients to customize site content to target the right audience segments.

The flexibility that enables Sixth Avenue to customize website product descriptions is just one of the many advantages of the Devix business solution. The success of the new website may also be attributed to Devix enhancements that display product descriptions that are far more comprehensive than before, and allow visitors to drill down to view extensive specification information. In addition, available accessories for each specific product are now listed under a clickable tab on that product's page.

Devix addresses e-commerce from both sides of a transaction in an integrated, scalable solution on a single platform -- to help e-tailers increase market share and profitability while streamlining their business and reducing overhead costs. "The Devix web interface is designed for ease of use by Devix clients and their end users, giving companies like Sixth Avenue far greater flexibility in targeting consumers", said Devix CEO Ron Wilkins. He went on to say, "The Devix Commerce Suite enables our customers to make quick changes on their e-commerce websites without having specific IT expertise in- house. And the automated back office component works to streamline e-commerce processes and operations from order processing and inventory control to fulfillment and shipping." The Devix solution, created for e-tailers by e- tailers, makes sense. And if skyrocketing conversion rates are any indication, Devix Corporation is onto something.

May 11, 2007

Press Contact: Rachel Sigley (201)705-5226