Devix and MerchantAdvantage Partner to Maximize Sales for Online Retailers
JERSEY CITY, N.J., June 11 /PRNewswire/ -- The Devix Corporation today announced a strategic partnership with MerchantAdvantage, a leader in Web-based data feed management and analytic tools. The partnership allows users of the Devix platform to send their product catalog to over 150+ marketing channels and shopping destination sites on the Web. Devix clients now can maximize sales opportunities using the MerchantAdvantage Channel Management Solution and optimize, send and analyze product catalog feed data with a click of a button.
Devix, the employee owned e-commerce solutions provider, continues to enhance its end-to-end platform enabling users to optimize their business through a single application. The MerchantAdvantage partnership is the newest effort to add to the already impressive list of cutting edge functionality and technology solutions.
"MerchantAdvantage represents a best of breed partner for the Devix client base," said Ron Wilkins, Devix Corporation CEO. "They share our philosophy of customer empowerment as demonstrated by their robust choice of marketing channels which actively places the power in the hands of e-tailers."
The Devix - MerchantAdvantage partnership expands the already robust customer employment technology that the Devix Platform offers. Currently, Devix clients can maintain and personally configure all aspects of their web platform and business flow with limited IT expertise required. With MerchantAdvantage, Devix e-tailers now have the power to choose from 150+ shopping destinations, to work more efficiently with these marketing channels, to strategically market products, and to find those marketing channels that maximize return on investment.
Michael Lambert, CEO and Co-Founder of MerchantAdvantage, added: "Devix clients can now leverage various pricing options and profit-margins on marketing campaigns at the product level, while reaching millions of new clients using an array of marketing options. MerchantAdvantage strives to provide the best products to empower online merchants to customize, send, evaluate, and update product catalog feeds to 150+ marketing channels and shopping destination sites. We are honored to be an integral part of the future of Devix to help their clients grow their online business efficiently, intelligently and cost-effectively."
About Devix:
Devix provides industry leading web interfaces and automated back office systems to some of the world's most successful e-tailers regardless of size or industry. The Devix Commerce Suite which process over $2 billion in online transactions annually, is a fully integrated, end-to-end and fully scalable solution which streamlines the entire e-tailing operation from start to finish.
About MerchantAdvantage:
MerchantAdvantage (MerchantAdvantage.com) is an e-commerce software solutions company committed to championing and helping the small to midsize online merchant address complicated online and mobile commerce issues. MerchantAdvantage takes a systematic, controlled and proactive approach to online product marketing by providing long-term, cost effective, Web-based software tools that enable an online business to grow by reaching the widest audience possible via online, broadband, and wireless devices.
MerchantAdvantage's applications are designed to connect the online retailer to their marketplace partners in a seamless motion of communication, allowing online merchants to take control of their e-commerce and m-commerce channels, marketing strategies and IT solutions. MerchantAdvantage currently markets over $2.3 billion worth of product value daily, representing over 650 online storefronts. MerchantAdvantage is changing the macrocosm of e-commerce by staying ahead of the curve in providing business solutions to the growing online retail marketplace. We are here because our commerce future is online and wireless. For more information, please visit
www.MerchantAdvantage.com, e-mail us at
sales@MerchantAdvantage.com or call us at 1.800.550.9466.
Wednesday June 11, 2008
Press Contact: Ryan Gessin (201)705-1531
